Media that Matters Film Festival : Permission
More About Permission from Producer Public Interest
In 2004, MTV invited Public Interest to create 6 spots for its “Choose or Lose: Marriage Rights Campaign.” In an environment saturated with conservative rhetoric about how same sex marriage threatens “the sanctity of marriage,” we felt the need to counter this perspective with a healthy dose of humor, while helping young people to see the importance of going to the polls in November. Permission poignantly illustrates the absurdity of the double standard when it comes to marriage, in a way that makes the issue relevant to non-gay audiences.
Public Interest has a strong relationship with MTV, beginning with our first campaign about the murder of Matthew Shepard, which led to six more campaigns with the network. The Marriage Rights Campaign was the only one of its kind to be nationally televised on free airtime during the 2004 elections.
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